FunnelForge – Forge High-Converting Sales Funnels
FunnelForge is a conversion funnel design, testing, and optimization platform for Facebook advertisers who want to move beyond single-event optimization. By combining Facebook's Marketing API with your website event data, FunnelForge maps the entire customer journey—from first click to purchase—and highlights where prospects drop off. Build, test, and finetune funnel steps with visual and automated suggestions. Turn casual clicks into loyal customers.
Funnel Step Visualization
See the exact conversion rate between each step: view content → add to cart → initiate checkout → purchase. Identify bottleneck steps instantly.
Drop-Off Diagnosis
FunnelForge correlates drop-offs with user attributes (device, placement, audience segment) and external factors (page load time, offer clarity). Know why people leave.
Funnel A/B Testing
Test alternative funnel paths (e.g., one-step checkout vs. two-step). Automatically split traffic and measure which funnel yields higher conversion rates and ROAS.
Automated Funnel Injection
Based on funnel performance, FunnelForge suggests retargeting sequences or budget shifts to weak steps—and applies them via API without manual intervention.
Cross-Device Funnel Tracking
Facebook's Marketing API provides aggregated event data but doesn't easily stitch user journeys across devices. FunnelForge uses the Conversions API with hashed customer identifiers to build a probabilistic cross‑device view. We then map each user's path through custom conversion events, showing you the funnel shape across mobile, desktop, and tablet.
Event Sequence Mining
Using the API's event history, FunnelForge identifies the most common paths to conversion (e.g., ViewContent → AddToCart → Purchase). It also surfaces "detour" sequences that lead to drop-off, such as ViewContent → Search → Exit. These insights power automated recommendations to simplify or reinforce the funnel.
Funnel Step API Hooks
Marketers can define custom funnel steps (e.g., "Viewed pricing page," "Started free trial," "Entered promo code"). FunnelForge sends these events as custom conversions to Facebook via the Conversions API, enabling optimization toward intermediate steps—not just final purchases. This is critical for long‑consideration products.
Funnel Performance Alerts
Set alerts for step‑to‑step conversion rate thresholds. If add‑to‑cart to purchase drops below 50% for two consecutive hours, FunnelForge will notify you via webhook or Slack. Optionally, trigger an automatic API action: pause underperforming ad sets or shift budget to known high‑funnel traffic sources.
About Us
FunnelForge was created by growth marketers who were tired of optimizing only for last-click conversions. They knew that the magic happens in the middle of the funnel—but most tools ignore it. We set out to build a platform that treats the entire customer journey as a system, not just a series of events.
Our team combines conversion optimization experts with data pipeline engineers. We don't just visualize funnels; we help you forge better ones. If you believe that every drop-off is an opportunity, you'll feel at home with FunnelForge.
The company's scope includes: technical consulting, technical services, technical development, technical exchanges, technology transfer, technology promotion; electronic product sales; communication equipment sales; software outsourcing services; computer system services; offline data processing; software development; manufacturing of computer hardware, software and peripherals; software sales; wholesale of computer hardware, software and auxiliary equipment; technology import and export; goods import and export; import and export agency.