FunnelForge

    Privacy Policy

    Last updated: September 27, 2025

    About the Privacy Policy

    This Privacy Policy describes how FunnelForge ("FunnelForge," "we," "us," or "our") collects, uses, and shares information about you when you use our services, including our website, platform, and related services (collectively, the "Services"). By using our Services, you agree to the collection and use of information in accordance with this policy.

    We are committed to protecting your personal data and your right to privacy. If you have any questions or concerns about this privacy notice or our practices with regard to your personal information, please contact us at privacy@funnelforge.com.

    This privacy notice applies to all information collected through our Services, as well as any related services, sales, marketing, or events. Please read this notice carefully as it will help you understand what we do with the information that we collect.

    How We Process Data

    FunnelForge processes personal data for the following purposes:

    • Service Delivery: To provide, operate, and maintain our platform and Services, including processing conversion funnel data, event sequences, and marketing analytics.
    • Account Management: To create and manage your account, authenticate your identity, and provide customer support.
    • Communication: To send you technical notices, updates, security alerts, and support and administrative messages.
    • Analytics & Improvement: To monitor and analyze trends, usage, and activities in connection with our Services to improve them.
    • Compliance: To comply with legal obligations and enforce our policies, including our Terms of Service.
    • Marketing: To send promotional communications, with your consent where required by law.

    We collect information you provide directly to us, such as when you create an account, subscribe to our Services, request customer support, or otherwise communicate with us. The types of information we may collect include your name, email address, company information, billing information, and any other information you choose to provide.

    We also collect information automatically when you use our Services, such as your IP address, browser type, operating system, referring URLs, device information, and cookie data. We may also collect information about your use of the Services, such as the pages you visit and the features you use.

    How Long We Keep Data

    We retain personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

    • The length of time we have an ongoing relationship with you and provide the Services to you.
    • Whether there is a legal obligation to which we are subject (e.g., certain laws require us to keep records for a certain period of time).
    • Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).

    When we no longer need to process your personal data for the purposes set out in this Privacy Policy, we will delete or anonymize your personal data from our systems. If this is not possible (for example, because your personal information has been stored in backup archives), we will securely store your personal data and isolate it from any further processing until deletion is possible.

    Rights About Your Personal Data

    Depending on your location, you may have certain rights regarding your personal data. These rights may include:

    • Right of Access: The right to request copies of your personal data.
    • Right to Rectification: The right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
    • Right to Erasure: The right to request that we erase your personal data, under certain conditions.
    • Right to Restrict Processing: The right to request that we restrict the processing of your personal data, under certain conditions.
    • Right to Object to Processing: The right to object to our processing of your personal data, under certain conditions.
    • Right to Data Portability: The right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.

    To exercise any of these rights, please contact us at privacy@funnelforge.com. We will respond to your request within 30 days. Please note that certain information may be exempt from such requests in some circumstances.

    Your Rights Under the GDPR

    If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR). FunnelForge aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal data.

    Legal Basis for Processing Personal Data

    We will process your personal data only when we have a legal basis to do so under applicable law. We rely on the following legal bases:

    • Performance of a Contract: Processing is necessary for the performance of a contract with you or to take steps at your request prior to entering into such a contract.
    • Legitimate Interests: Processing is necessary for our legitimate interests, and your interests and fundamental rights do not override those interests.
    • Compliance with Legal Obligations: Processing is necessary to comply with a legal obligation to which we are subject.
    • Consent: You have given consent to the processing of your personal data for one or more specific purposes.

    Data Transfers

    Your information, including personal data, may be transferred to—and maintained on—computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal data, to the United States and process it there.

    Where we transfer personal data from the EEA to third countries, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

    Data Protection Officer

    We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact our DPO at dpo@funnelforge.com.

    Your Right Under the CCPA

    If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA). This section provides additional information as required by the CCPA.

    Information We Collect

    In the past twelve months, we have collected the following categories of personal information: identifiers (such as name, email address, IP address), commercial information (such as transaction data), internet or other electronic network activity information (such as browsing history and interactions with our Services), geolocation data, and inferences drawn from the above to create a profile about you.

    Your CCPA Rights

    As a California consumer, you have the right to:

    • Know about the personal information we collect, use, disclose, and sell.
    • Delete personal information we have collected from you (subject to certain exceptions).
    • Opt-out of the sale of your personal information, if applicable.
    • Non-discrimination for exercising your CCPA rights.

    To submit a CCPA request, please contact us at privacy@funnelforge.com or call us at our toll-free number. We will verify your identity before fulfilling your request. We do not sell personal information as defined by the CCPA.

    Your California Privacy Rights (Shine the Light)

    California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year.

    If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below. If you are under 18 years of age, reside in California, and have a registered account with the Services, you have the right to request removal of unwanted data that you publicly post on the Services.

    "Do Not Track" Policy

    Some browsers have a "Do Not Track" feature that signals to websites that you visit that you do not want to have your online activity tracked. FunnelForge does not currently respond to "Do Not Track" signals because there is no industry-standard interpretation of what "Do Not Track" means and how to respond to it.

    We use cookies and similar tracking technologies to track activity on our Services and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.

    Cookies and Tracking Technologies

    We use cookies, web beacons, and similar tracking technologies to collect and use personal information about you. Cookies are small data files that are placed on your computer or mobile device when you visit a website.

    We use the following types of cookies:

    • Essential Cookies: These are cookies that are required for the operation of our Services.
    • Analytical/Performance Cookies: These allow us to recognize and count the number of visitors and to see how visitors move around our Services.
    • Functionality Cookies: These are used to recognize you when you return to our Services.
    • Targeting Cookies: These cookies record your visit to our Services, the pages you have visited, and the links you have followed.

    Third-Party Services

    Our Services may contain links to third-party websites, applications, or services that are not owned or controlled by FunnelForge. This Privacy Policy does not apply to such third-party services, and we cannot take responsibility for their content, privacy policies, or practices. We encourage you to review the privacy policies of any third-party services you access.

    We use third-party service providers to help us operate and improve our Services. These service providers may have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

    Children's Privacy

    Our Services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.

    Security of Your Data

    The security of your data is important to us. We use commercially reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee its absolute security.

    In the event of a data breach that affects your rights and freedoms, we will notify you and the relevant authorities as required by applicable law.

    Changes to This Privacy Policy

    We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

    If we make material changes to how we treat our users' personal information, we will notify you through a notice on our website home page or by email to the primary email address specified in your account.

    Contact Us

    If you have any questions about this Privacy Policy, please contact us:

    • Email: privacy@funnelforge.com
    • Company: FunnelForge TRADE
    • Effective Date: August 23, 2025